Trinket Talk » promotional products http://www.trinkettalk.com The business of trinkets and the work that goes on behind the scenes. Sat, 21 Jan 2012 06:05:04 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Simple Marketing Efforts Sometimes Effective http://www.trinkettalk.com/2010/04/18/simple-marketing-efforts-sometimes-effective/ http://www.trinkettalk.com/2010/04/18/simple-marketing-efforts-sometimes-effective/#comments Mon, 19 Apr 2010 03:39:07 +0000 admin http://www.trinkettalk.com/?p=90 Day in and day out we are hit with advertising messages that are at times becoming so complex they are flying above the heads of the intended markets.  Although these types of "thinking" marketing efforts can be very effective they have their place and time.   With the economy the way it is today even organizations that are doing very well are reluctant to spend money in a way that may be viewed as frivolous.  Think of what happened with the major bank last year that was going on a golf outing while borrowing money to stay in business.

That leaves three real possibilities all of which have their advantages.  First a business can elect to not advertise at all.  Obvioiusly this is not the ideal approach to gain market share.  A second option is simply to spend less.  The promotional products market is being dominated right now by products like the Fuzz from Leeds.  A couple of years ago nobody would have even taken a look at this product at the top firms.  They would easily have passed it over for more premium items.  Lint brushes are hardly the giveaway of choice for top executives but they will carry a logo and do it in an economical manner.   Along the same lines the lightbulb keychain has all of the virtues associated with LED type keychains which can provide an end user with safety at night but is affordable and will not be viewed as breaking the bank.    A final approach would be to replace an item used on a dialy basis such as the Leeds Double Wall Ceramic Tumbler which can be used in place of a regular coffee cup.  The advantage of this type of approach is that it serves two purposes, first it reduces the cost to the end user employee or client and actually helps to decrease the amount of trash and second although it is a premium item it does not carry the baggage a high end leather or desk gift might.

Meanwhile the imaginary world our politicians live in continues to provide evidence on a daily basis that the disconnect grows.  Treasury Secretary Geithner indicated on the Sunday talk shows that the economy is growing more rapidly than they expected.  Of course he glossed over the 10% unemployment rate, growing commercial real estate problem and also increasing fuel prices.  These are all factors that are going to continue to impact families and as a result will temper any recovery.  Instead we will be left with a recovery that has fits and starts much like we saw at the end of 2009.  In addition there appears to be no acknowledgement of the shift going on overseas.  Instead of shipping products to the USA we are finding factories overseas are either holding containers or are shipping products elsewhere to economies that are recovering more rapidly than we are domestically. 

To see more of the Leeds product line take a look at Leeds site.  They offer over two thousand promotional products and the number continues to grow each day.

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