Getting Lost With Ceramics
This will be a two part and highly random entry due to the complexities of dealing with children on Spring vacation. For some States the break was last week but here it falls during this seven day period making it among the most challenging times of the year as a parent and a professional marketing executive.
The title of todays post is a play on words from the show Lost which at this point has me totally confused and lost as to whether or not I even enjoying watching it at this stage. The ceramic portion comes from excitement that the Promotional Double Wall Ceramic Tumbler has finally begun to show back up on the shelves of industry manufacturers. It is still a bit of a puzzle as to why these particular tumblers took off in popularity. Ceramic obvioiusly has the advantage of being a better insulator than less durable materials. It also has the unfortunate property of being able to break easily As a result most suppliers will only ship in specific and preset quantities with Hit Promo requiring seventy two piece increments. This makes sense given the fact that they are packed in 72 piece lots and removing even a few of those pieces would weaken the structure that comprises the shipping container. Whatever the issue these tumblers were gone in an instant from almost every manufacturer that made them and are only now beginning to return. Shipping problems with these products getting out of Asia delayed restocking. Afraid of a repeat performance later in the year we are seeing most of the big players bringing in stock approaching six figures in value which should relieve the shortages. Hit Promo is leading the way by undercutting the others in ounce capacity which has allowed them to cut their cost and starting price point.
Now back to part two of this entry. What is going on with Lost? Tonight appeared to be one of those episodes where they had about twenty minutes of material for a forty minute show. It brought back memories from the middle years of the show where we would watch and wonder why the show was moving so slowly. Tonight had all the normal metaphors but very little substance. I am sure when we are all watching it on the networks years from now on some weekend marathon it will make more sense but it has continued to waiver to the point of being almost difficult to watch. With only a few episodes left let's hope it comes to a meaningful if not already predictable conclusion.
Please take a minute to read some of our earlier entries such as Keeping the Message Cool and the on topic insulating business growth with ceramics for additional reviews. We will be adding multiple reviews of new products in the coming days.