Wisdom To Choose The Right Greek Tote
We are finally seeing the major manufacturers come around to the idea of providing unique names for each of their products. Prior to 2012 what we repeatedly saw was boring and generic names being used to describe thousands of trinkets. Sadly there are still some suppliers doing this today. We won't mention any names but we will say Logomark!
With that ugliness out of the way I was down in Orlando last week for the ASI show. For the most part there were the usual new product introductions. There was nothing as exciting as the Clean Bottle which some of you may have seen on a popular show tonight. But what we did see is some of the more budget oriented brands releasing items in their range like The Athena Laminated Tote which Bullet was showing proudly. One of the problems with polypro totes that had become the rage just two or three years ago is that they get messy easily. Once soiled they were very hard to clean and ended up in the trash. The lamination process provides a coating that keeps liquids from being absorbed and therefore blocks stains. When a mess is made it can easily be wiped off the material. Better yet the item is fully recyclable and if you are wondering what that term means take a look at the bottom of the bag. There will be a code which matches up with your local recycling facility. When you're done using the bag just dump it in the appropriate bin and you're done.
Watching ABC's hit television show tonight I couldn't help but notice the industry is really lacking that "hot" product like the water bottle that screws off on both ends. Over the last year I have watched that show many a night and noted how many of the products introduced on the program would have a great home in this industry. Unfortunately most are patented and at that point the only way they are going to cross over to the promo products business is via the licensing channel which is a difficult nut to crack. It would be nice to see product development teams at major outfits like Leed's or Norwood actually drive some new products to market versus just copying what others have already produced. Then again with margins still being squeezed and business not at the same pace as this time last year most are probably happy.