Lighting the Way Through The Fall
One of the most seasonal of all trade-show giveaways tends to be the flashlight. They are extremely popular from late in August right through early January before they fade back into obscurity by the time the sun gets higher in the sky. Right now is the time to actively get these into the hands of your clients and there are some new offerings coming to the market.
Weight has become a major issue with anything that is metal or heavier plastic. As shipping rates continue to go through the roof suppliers are looking for ways to reduce the overall freight footprint. Sweda has again managed to pull this off while maintaining some sense of style with the Push Button Mini Barrel Flashlight which is a short version of earlier releases. With only about a 2" height they are able to pack 100 per box. A normal sized order may encompass one or two boxes which even if they are spanning multiple zones will only run around $50. That is advantageous to anyone on a budget and can help to make the promotional event a success.
We are noticing this trend continues across the board but Sweda so far seems to be hammering it the hardest. In total they have released about one hundred products since January with size being a major distinguishing factor among the brands. Leed's just released a new catalog with hundreds of new items many of which are going to cost a small fortune to ship including ceramic items which have a high break rate. Others are developing products that will fold down or break apart so that they are easy to ship. To read more about the new products from Sweda you can check out their website which also includes their new holiday gift catalog.
There was major news today out of Prime in Conneticut as they announced that they would be carrying another retail brand. We will have more to follow on that in the days ahead. So far retail branding has been at bet hit or miss in the promo products industry. It remains to be seen how well this whole situation will work out.