Build Custom Product Packages for Promotional Success
One of the largest growing segments in the trinkets industry in the last twelve months has been the gift set. What manufacturers have figured out is that customers and distributors are constantly struggling to put together packages of items sourced from widely varied sources. By pulling these all in house and offering one concrete package economies of scale can be realized in terms of reducing shipping and often product costs. Unfortunately though manufacturers offerings tend to go stale very quickly and in fact many are stale from the very beginning.
But that does not mean you cannot create your own packages to keep your customers from straying. Take for example a package that would be geared towards spring and summer marketing events. Many consultants would simply suggest a cooler or similar item. Why not put together your own custom package featuring some popular items? The Front Pocket Koozie Kooler has been a mainstay of the lunch sack market for several years since it was first introduced. By itself it makes a great gift by why stop at that point? Instead combine that item with the Koozie King Kooler and you have one imprinted bag that can be carried inside of another. I have even heard of customers buying multiple smaller items to fit inside of the single larger item but make sure you properly measure and that the promised package fits. Offering a discount on the combination is a great way to keep potential customers in house. Another example may be combining the ever popular and summer mainstay the Zip-Up Bottle Koozie Kooler with another popular item. That may be a cooler if the budget is more limited or a custom bottle of one type or another. But why not combine the koozie with a Captain's Chair and provide the customer with an end to end solution? Rather than opting for expensive additional imprint locations on the chair have your client use that money towards an entirely independent item. There are endless combinations above and beyond the traditional pen with pad and bottle with cooler and you do not have to wait for the manufacturer to provide the incentive. Plus by self branding your own packages you have something others do not.
We received countless questions surrounding our piece on What Plastic Resin Codes Mean and as a result we intend to illustrate the differences in products in an upcoming article. By this we mean we will take imagery of several different promotional pieces to demonstrate how some manufacturers continue to lead by example in terms of recycled and recyclable while others not so much. Pay particular attention to the packaging materials your goods are shipping in as recently we ordered recycled goods that shipped in 100% new cardboard. This seemed counter intuitive to us but undoubtedly it was less expensive for the manufacturer. So far it has been unfortunate that some of the larger retail brands that are crossing into the corporate markets are still not shipping in an earth friendly manner. Hopefully with continued pressure from customers and distributors that can begin to change.